Decca is a cutting-edge brand that offers sports equipment for different sports such as football, tennis, running, swimming & everything else and is accessible for all.
Their mission is to create: Makes quality sport accessible to the masses at affordable prices across the globe
The Background:
Decca sends promotional emails to its consumers who sign up on the platform. They only send emails to users who have purchased or wish-listed or added products to cart from the platform and from the sports department that they have shown interest in.
E.g. If a user has purchased running sports equipment then the user will only receive receive promotional email of running equipment
Or If a user is added to a football sports equipment then the user will only receive promotional email of football related equipment and so on.
Problem Statement:
Recently a survey was conducted in the organisation by the Compliance Director with the users on if they receive too many promotional emails from Decca or not.
82% users opted that “They receive too many promotional emails”
10% users opted that “They receive right amount of promotional emails”
8% users opted that “They receive too few promotional emails”
Assume you are a Product Director/Owner and need to assess the situation further to take it to the CMO with a decision.
What are the key analytics that you would need to refer to assess the situation?
If you were to impose the limit of the promotional activity how and what would you present to the CMO?
If you were not to impose the limit then how and what would you present to the Compliance Director?
This is self learning practice for product managers, product owners and aspiring group product managers and product directors to practice real-world scenarios on how to use product analytics to take decisions for product marketing. If you want this to be reviewed then use this to submit your practice, I will review and connect with you to help
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